Tips on Giving Your Program a Title

Finding the perfect title for your program is not always simple. Here are our tips on how to create a catchy and descriptive title for your SMS program to help attract potential participants by giving them a clear understanding of the value and what to expect. 

Brainstorm a list of potential titles for your program

The best way to get started is simple: brainstorm a list. And when we say brainstorm, we mean a total brain dump. Write down any and every idea, word, or phrase you think relates to your program. 

Consider how the title reflects the content and objectives of the program 

Titles should be engaging or attention-grabbing, but even more important is that they are a preview of what’s contained in your program.Try the steps below: 

  1. Write down a few sentences that reflect the end goal of your program
  2. Underline a few key words that stick out
  3. Play with combining the key words from step two to  phrases like…
    1. How to ____
    2. The art of ____ 
    3. The power of ____
    4. Find your ____
    5. ____ Challenge 

Keep it short and eye-catching

It’s important to make sure your title isn’t too long or overly complicated; aim for something concise yet descriptive that captures attention at first glance. A good rule of thumb is to try and keep it under 60 characters or fewer.

Try an AI tool 

Book Raid: Title Generator
Good Content: SEMrush Title Generator

These tools are becoming enormously popular because of their capacity to provide new and unique ideas…some of which we guarantee you will not have thought of yourself. All you have to do is input a few keywords and the generator does the rest. We can’t lie, most of the results will either be cheesy or boring but it’s great for getting your creative juices flowing especially when you’re feeling burnt out or need fresh inspiration.

Feeling wild? Take it to a vote! 

Narrow down your favorite title finalists and let your audience decide with a poll on social media. This is also a good way to preview your program as a coming attraction. 

Research the competition

The last thing you want is to be ready to publish your program only to realize someone else already is using your exact same title! This can make it confusing for your audience and hurt your SEO. It’s worth spending a little time researching courses or programs in your field and see what titles they are using. That might help you land on  the right action word or descriptor, or even a useful title construction that you’d fill in with your own specifics. 

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